Sharidatul Akma Abu Seman

Sharidatul Akma Abu Seman

First name: Sharidatul Akma
Last name: Abu Seman
Email: saas15_man020@student.usm.my / sharidatulakma2015phd@gmail.com
Department:

aSchool of Management,
Universiti Sains Malaysia
Minden, 11800 Penang, Malaysia

bFaculty of Business & Management,
Puncak Alam Campus,
UiTM Selangor,
42300 Selangor, Malaysia
Telephone: +6013 4163224
Area of teaching: Information System, Multimedia
Date of birth (dd/mm/yy): 23/06/1983
Nationality: Malaysia
Qualification:
Master of Science (Information Technology)
Bachelor of Multimedia
Professional and academic career: –
Competitive research or professional awards received: –
Sketch biography: Sharidatul Akma Abu Seman was born in Malaysia, on 23rd June 1983. She received her bachelor’s degree in Multimedia from Universiti Utara Malaysia and her Master’s degree at the UiTM, Malaysia. She later joined Faculty of Business and Management, UiTM Puncak Alam Malaysia since 2009. Currently, she is working on her Ph.D. in Technology Management at Universiti Sains Malaysia. Her research interest is in ICT, mobile application, mHealth applications and healthcare informatics.

Chapter title: Are We Ready to App? A Study on mHealth Apps, Its Future and Trends in Malaysia Context

Abstract:

In Malaysia, adoption of the mobile application for smartphones and tablet computers are growing in number and are actively applied in healthcare. However, limited studies were found looking at mHealth app that is focusing on Malaysia context. This study aims to examine the current mHealth app that is available in Malaysia. This study also seeks to rank the pricing of top paid apps from two major platforms, Apple iOS, and Android PlayStore. In mid-2016, we overviewed the Medical app and Health & Fitness category from two dominant platforms; Apple iOS and Android Play Store.  The only app that was related to human healthcare, described in Bahasa Malaysia or English, was examined. The most app that is designed specifically for Malaysia is informational apps, which provide information on healthcare and medical information. The majority of Malaysians are willing to pay for an app at the price of RM10.01 to RM25.

Keywords: mHealth Application; Smartphone; Mobile Application; Malaysia Healthcare

Co-author: T. Ramayah

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Ramayah T.

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First name: Ramayah
Last name: T.
Email: ramayah@usm.my
Department:

aSchool of Management,
Universiti Sains Malaysia
Minden, 11800 Penang, Malaysia

bUTM International Business School (UTM-IBS)
Level 10, Menara Razak,
Universiti Teknologi Malaysia Kuala Lumpur,
Jalan Sultan Yahya Petra (Jalan Semarak),
54100 Kuala Lumpur.

Telephone: 6012-4815614
Area of teaching: Business Statistics, Business Research Methods
Date of birth (dd/mm/yy):27/05/1964
Nationality: Malaysia
Qualification: –
Professional and academic career: –
Competitive research or professional awards received: –
Sketch biography: Ramayah, is currently a Professor of Technology Management at the School of Management, Universiti Sains Malaysia, Visiting Professor King Saud University, Kingdom of Saudi Arabia and Adjunct Professor at Multimedia University and Universiti Tenaga Nasional, Malaysia. His publications have appeared in Information & Management, Journal of Environmental Management, Technovation, Journal of Business Ethics, Journal of Business Economics and Management, Computers in Human Behavior, Resources, Conservation and Recycling, International Journal of Information Management, Evaluation Review, Information Research, Asian Journal of Technology Innovation, Social Indicators Research, Quantity & Quality, Service Business, Knowledge Management Research & Practice, Journal of Medical System, International Journal of Production Economics and Telematics and Informatics among others. He also serves on the editorial boards and program committee of several international journals and conferences of repute. His full profile can be accessed from http://www.ramayah.com.

Chapter title:Are We Ready to App? A Study on mHealth Apps, Its Future and Trends in Malaysia Context

Abstract:In Malaysia, adoption of the mobile application for smartphones and tablet computers are growing in number and are actively applied in healthcare. However, limited studies were found looking at mHealth app that is focusing on Malaysia context. This study aims to examine the current mHealth app that is available in Malaysia. This study also seeks to rank the pricing of top paid apps from two major platforms, Apple iOS, and Android PlayStore. In mid-2016, we overviewed the Medical app and Health & Fitness category from two dominant platforms; Apple iOS and Android Play Store.  The only app that was related to human healthcare, described in Bahasa Malaysia or English, was examined. The most app that is designed specifically for Malaysia is informational apps, which provide information on healthcare and medical information. The majority of Malaysians are willing to pay for an app at the price of RM10.01 to RM25.

Keywords:mHealth Application; Smartphone; Mobile Application; Malaysia Healthcare

Co-author: Sharidatul Akma Abu Seman

Dursun Tolga

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Sketch biography: My research areas include service quality, distance education ,brand management.

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Afef Ben Zin El Abidine

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First name: Afef
Last name: Ben Zin el Abidine
Email: benzinafef@yahoo.fr
Department: Management
Telephone:  00216 50949179
Area of teaching: marketing, quality management
Date of birth (dd/mm/yy): 12/07/1978
Nationality: Tunisian
Qualification: PhD marketing
Professional and academic career: Technological lecturer in Business Administration
Sketch biography: Since 2012, I am a technological lecturer in Business Administration at the Higher Institute of Technological Studies in Kairouan, Tunisia. I obtained my PhD in marketing at Paris I Ponthéon Sorbonne, France. I teach marketing, statistical quality control and management. My research area is related to e-marketing and consumer behavior.

Chapter title: Consumer behavior in m-commerce: literature review and research agenda

Abstract: Our work has a two-fold general objective: on the one hand, we wish to describe the mobile commerce environment and, on the other hand, to establish the determinants of the mobile consumer behavior. To achieve our objective, first, we describes the concept of mobile commerce, constraints and benefits. Second, we study the determinants of mobile commerce adoption. Third, we focuse on the determinants of mobile consumer satisfaction and loyalty. Finally, we summarize future avenues of investgation in a research agenda.

Keywords:  M-commerce, E-commerce, M-consumer behavior, m-Satisfaction, m-Loyalty

Co-author: Said Ettis, ISG Gabes, Tunisia.

Taieb Basma

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First name: Basma
Last name: Taieb
Email: basma_taieb@yahoo.fr
Department: France
Telephone:+33651775767
Area of teaching: Marketing
Date of birth (dd/mm/yy): 23/04/1979
Nationality: French
Qualification: Lecturer
Professional and academic career: I’m currently a teacher at the University of Cergy Pontoise (France) and Business Schools.
Competitive research or professional awards received: Third for the thesis prize awarded by sphinx
Sketch biography: I holds a PhD in Marketing, from Graduate School of Management (IAE Aix-en-Provence, France).  My current research focuses on design of website, consumer behavior and consumer culture. My work has been published in international journals and conferences as JBR, M&A, RBIRS and EMAC..

Chapter title: Designing Website Interfaces for M-Commerce with consideration for Adult Consumers

Abstract: This chapter presents a study that investigates the effects of mobile website design on the behavioral intentions of adult consumers. More specifically, we analyze the interaction effects between the principal design cues of a mobile commerce (m-commerce) website, such as background/foreground colors, font text and layout. A website selling music CDs has been especially designed and built for the experiment in order to place participants in real-life conditions of navigation. Three experiments have been conducted based on visits to a fictitious m-commerce website. Experiment 1 manipulates the levels of color contrast: positive contrast (light text on a dark background) versus negative contrast (dark text on a light background). In experiment 2, contrast and font have been manipulated with a complete factorial plan: 2 x 2 (negative vs positive contrast x serif font vs sans serif font). Finally, contrast and layout have been manipulated in a third experimental 2 x 2 plan (negative vs positive contrast x dense vs airy layout). This research involved 219 French participants. Results show significant effects of the positive contrast (light text on a dark background) of the mobile website design on the purchase and revisit intentions of adults. Discussions about the interaction effects of design elements, limitations and directions for future research follow.

Keywords: m-commerce, design, age, purchase intention, revisit intention

Co-author: Jean-Éric Pelet

Silva Christofer

christofer_ramos

First name: Christofer
Last name: Ramos
Department: PPG Design (Universidade do Estado de Santa Catarina)
Telephone: +55 48 3664-8319
Area of Teaching: not a professor
Date of birth: sep/05th/1989
Nationality: Brazilian
Qualification: other (Master’s student)
Professional and academic career: Bachelor in Graphic Design (2011), specialization in Higher Education Teaching (2015), Master’s student in Human-Interaction Design (2017).
Sketch biography: His academic and professional career is focused on both emerging technologies for higher education learning and interaction between humans and machines, specially related to mobile interfaces. He has been investigating and developing methods for user experience, usability evaluation, and usability of m-learning systems and mobile platforms.

Chapter title: Heuristic Evaluation on M-Learning Applications: A Comparative Analysis of Two Heuristic Sets

Abstract: Heuristic evaluation stands out among the usability evaluation methods regarding its benefits related to time and costs. Nevertheless, generic heuristic sets require improvements when it comes to specific interfaces as seen on m-learning applications that have acquired considerable evidence within the current technologic context. Regarding the lack of studies aimed at interfaces of this sort, the authors propose, through a systematic methodology, the comparative study between a heuristic set specific to the assessment on e-learning interfaces and other, on mobile. The identified usability problems were matched with the aspects of coverage, distribution, redundancy, context and severity, in a way that it was possible to understand the efficiency of each set in covering m-learning issues. Among the findings, e-learning’s heuristic set could detect a large number of usability problems not found by mobile’s.

Keywords: Heuristic Evaluation, Usability Method, M-Learning, Mobile Device, E-Learning

Co-author: Flávio Anthero Nunes Vianna dos SantosMonique Vandresen

Salo Jari

Jari

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Sketch biography: Jari Salo holds D.Sc. (Econ. & Bus.Adm.) from the University of Oulu, Oulu Business School (AACSB), Finland. He is Professor of Marketing at the University of Helsinki and University of Oulu. At the Aalto University School of Business (AACSB, EMBA, EQUIS), Finland, he is adjunct professor specializing in digital marketing. He has over 150 scientific publications including books. His graduated doctoral students hold post-doc positions in e.g. University of Melbourne, Australia and University of Turku, Finland. Professor Salo has attracted research funding from Finnish companies and government worth over 10m€ with his research teams. He is the founding editor of Journal of Digital Marketing, holds several editorial (Associate editor for Internet Research) and reviewer positions in several impact factored journals and has been and is involved in organizing several international academic conferences. He has been teaching over 20 different courses in the area of marketing and management in Finland, Greece, Australia, South Africa and Italy. Besides students, he has been involved in eMBA management education for over 10 years in Finland. Research topics include among others digital marketing (including social media and mobile marketing) industrial marketing, branding, consumer behavior, innovation, commercialization of innovation, sports marketing and project marketing.

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Eilu Emmanuel

Emmanuel Eilu

First name: Emmanuel
Last name: Eilu
Email: eiluemma@yahoo.co.uk
Department: Information Technology
Telephone: +256 772687232
Area of teaching: Usability and User Experience, Information Systems Security, Computer Networks
Date of birth (28/04/1980):
Nationality: Ugandan
Qualification: MSc Information Technology (Also final year PhD Student)
Professional and academic career: Lecturer
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Sketch biography: Emmanuel Eilu is a final year Information Technology PhD Student at the School of Computing and Informatics Technology –Makerere University. His areas of research and interest are in HCI (Usability and User Experience), Mobile User Experience, ICT for Development (Adoption of E-Government Systems; E-governance; E-voting; Biometric Voter Registration Systems; Electronic Civil Registers). His current PhD Topic is entitled “Bridging the User Experience Gap in Mobile Phone Voting in Developing Countries”. He holds a master degree in Information Technology, specializing in E-government. His Master Dissertation was entitled “A systematic Approach to Designing and Implementing Electronic- Government Systems in the Developing World”. He has published over 10 research papers in ACM and Springer. Since 2007, Eilu has been teaching both post graduate and undergraduate programmes at the School of Computing and IT – Makerere University. He also lectures at the International University of East Africa-Uganda. His major teaching area includes; Usability and User experience, E-government, E-governance, SAD, Information Systems Security and Data Communication Networks

Chapter title: Using Cognitive Psychology to Understand Anticipated User Experience (AUX) in Computing Products

Abstract: User Experience assessment is an evaluation of user’s experience with the product, system or service during ‘use’ (i.e., actual interaction experience) as well as ‘anticipated or before use’ (i.e., pre-interaction experience).Whereas many user experience researchers may be conversant with explaining a person’s experience during use of a product, system or service, they find it difficult to explain experience before a product or service is used (Anticipated Use), which in this chapter is referred to as Anticipated User Experience (AUX). This chapter applies the theory of cognitive psychology and its principles to best explain how Anticipated User Experience occurs and how this experience can be achieved. This chapter goes a long way in informing designers of computing products on the relevance of attaining AUX in a computing product and how it can be achieved

Keywords: User Experience, Anticipated User Experience, Cognitive Psychology

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Alfadil Mohammed

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First name: Mohammed
Last name: Alfadil
Email:alfadil1777@hotmail.com
Department: Educational Technology
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Nationality: Saudi
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Sketch biography: Mohammed Alfadil is an English Teacher with strong classroom management skills demonstrated through 11 years classroom experience – Ministry of Education – Saudi Arabia.

Currently, Mohammed is a Ph.D. Candidate at the Department of Educational Technology, University of Northern Colorado, Greeley, Colorado, Emphasis Area: Game-Based Learning and Virtual Reality in teacher education.

Alfadil is an expert in:

  •  Adapted different management styles for students with different needs, including students with disability, behavior issues and gifted students.
  • Mentored new teachers on building relationships with students, teachers and Administrators.
  •  Followed the curriculum when dealing with difficult students.
  •  Worked in a team with other teachers to share ideas of how to improve students’ success.
  • Utilized technology to keep students engaged in learning.

Alfadil’s Training & Certifications:

  •  Certificate of Attendance – Professionalism on Work Place – Purdue University Calumet
  • Certificate of Attendance – Project Management – Purdue University Calumet
  •  Certificate of Attendance – Quality Control – Purdue University Calumet
  •  Certificate of Attendance – Nana Technology – Purdue University Calumet
  • Certificate of Training Program – Foundations of Virtual Instruction
  •  Certificate of Training Program – Merge Computer & IT in Teaching
  •  Certificate of Training Program – Strategies – Critical Thinking.
  • Certificate of Training Program – Sign Language (for Deaf)
  •  Certificate of Training Program – Google Productivity course

Chapter title: College Students’ Perception on the Use of Social Network Tool for Education Learning in USA

Abstract: This study presents how college Students’ perception on the use of social network tool for education learning in the USA. This study is a survey research design. The survey research design is a very valuable tool for assessing opinions and trends and it include graduate and undergraduate student male and female. The data collection was via the UNC website. Composite 2 of the survey was eliminated because the responses orders of the items were different from composite 1 as the responses in composite 1 went from strongly disagree to strongly agree while in composite 2 the responses went the other direction and we were afraid the participants did not pay attention to that.

Keywords: Social Network; Educational learning; Experience and Engagement

Co-author:  Hamzah Alhababi and  Ali Buhamad

Stamatiou Yannis

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Sketch biography: She holds a BSc degree from the Department of Business Administration, University of Patras and she is an MSc student at Imperial College, Business School, at the MSc Strategic Marketing programme. Her research interests include Entrepreneurship, eCommerce and eMarketing, Innovation and Business Modelling in the Digital Economy. Avgerou is especially interested in studying how users’ social network interactions influence their attitude towards adopting new products or services and, thus, how social networking can be employed in successful e-marketing strategies.

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