First name: Afef
Last name: Ben Zin el Abidine
Telephone: 00216 50949179
Area of teaching: marketing, quality management
Date of birth (dd/mm/yy): 12/07/1978
Qualification: PhD marketing
Professional and academic career: Technological lecturer in Business Administration
Sketch biography: Since 2012, I am a technological lecturer in Business Administration at the Higher Institute of Technological Studies in Kairouan, Tunisia. I obtained my PhD in marketing at Paris I Ponthéon Sorbonne, France. I teach marketing, statistical quality control and management. My research area is related to e-marketing and consumer behavior.
Chapter title: Consumer behavior in m-commerce: literature review and research agenda
Abstract: Our work has a two-fold general objective: on the one hand, we wish to describe the mobile commerce environment and, on the other hand, to establish the determinants of the mobile consumer behavior. To achieve our objective, first, we describes the concept of mobile commerce, constraints and benefits. Second, we study the determinants of mobile commerce adoption. Third, we focuse on the determinants of mobile consumer satisfaction and loyalty. Finally, we summarize future avenues of investgation in a research agenda.
Keywords: M-commerce, E-commerce, M-consumer behavior, m-Satisfaction, m-Loyalty
Co-author: Said Ettis, ISG Gabes, Tunisia.