Despina A. Karayanni

First name: Despina
Last name: Karayanni
Email: karayani@upatras.gr
Department: Business Administration
Telephone: 00302610997639
Area of teaching:Marketing
Date of birth (dd/mm/yy): 30/01/1962
Nationality: Greek
Qualification: BSc Business Administration, MBA, PhD. Marketing
Professional and academic career:
Competitive research or professional awards received:
Sketch biography: Associate Professor of Marketing, Department of Business Administration, University of Patras, Greece. Her teaching and supervising activities, on undergraduate and postgraduate courses, are in the area of marketing strategy, electronic marketing, business-to-business marketing, pharmaceutical marketing, and sales-force management. Her research and business consulting interests include marketing strategy, pharmaceutical marketing, relationship and networking marketing, business-to-business marketing, sales management, marketing of services, marketing research, internet and interactive marketing and hi-tech marketing. She has published in a number of scientific journals (e.g. Industrial Marketing Management and Marketing Intelligence and Planning) and international referred marketing conference proceedings and her work is cited in a few scientific publications. She has also participated as a researcher, in a number of European Union research projects. Her PhD. thesis is on the development of business networking relationships through the Internet. She has previously worked in a wide array of professional posts, including multinational and bank companies, as well as in business consulting and training.

Chapter title: mMARKETING OPPORTUNITIES FOR USER COLLABORATIVE ENVIRONMENTS IN SMART CITIES

Abstract: Abstract:Smart City infrastructures connect people with their devices through wireless communications networks while they offer sensor-based information about the city’s status and needs. Connecting people carrying mobile devices equipped with sensors through such an infrastructure leads to the “collective intelligence” or “crowdsourcing” paradigm. This paradigm has been deployed in numerous contexts such as performing large-scale experiments (e.g. monitoring the pollution levels or analyzing mobility patterns of people to derive useful information about rush hours in cities) or gathering and sharing user collected experiences in efforts to increase privacy awareness and personal information protection levels.  This chapter focuses on employing this paradigm in the mMarketing/mCommerce domain and discuss how crowdsourcing can create new opportunities for commercial activities as well as expansion of existing ones.

Keywords: Smart Cities, IoT, Crowdsourcing, mMarketing, mCommerce, eServices, Privacy

Co-author: Artemis Avgerou and Yannis Stamatiou

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