Consumer behavior in m-commerce: literature review and research agenda


Our work has a two-fold general objective: on the one hand, we wish to describe the mobile commerce environment and, on the other hand, to establish the determinants of the mobile consumer behavior. To achieve our objective, first, we describe the concept of mobile commerce, constraints, and benefits. Second, we study the determinants of mobile commerce adoption. Third, we focus on the determinants of mobile consumer satisfaction and loyalty. Finally, we summarize future avenues of investigation in a research agenda.

By: Saïd EttisAfef Ben Zin El Abidine


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