Gary Rivers


First name: Gary
Last name: Rivers
Department: Business
Area of teaching: Human Resource Management, Organisational Behaviour
Nationality: United Kingdom
Qualification: PhD – Buyer Behaviour
Sketch biography: Dr Gary Rivers is an Associate Dean for the University of Surrey based in China at the Surrey International Institute. With over 20 involvement with Transnational Education (TNE) programmes he has gained extensive knowledge in the management of TNE. Previous roles have included Deputy Head of International Programmes and Director of China projects with Curtin University of Technology, Australia and Head of Department at the Australian College of Kuwait. Dr Rivers has taught in the areas of Human Resource Management (HRM), Organisational Behaviour (OB) and Industrial Relations (IR) in several locations including Australia, Singapore, Malaysia and and China – Hong Kong and mainland. He has a PhD from the University of Western Australia, a Go8 member, and is a member of the Academy of Management (USA) and a fellow of the Higher Education Association (UK). Dr Rivers has research interests in HRM, OB, buyer behaviour and TNE.

Chapter title:The Effect of Cultural Values in Mobile Payment Preference

Abstract:The purpose of this study is to compare French and New Zealand consumers’ perceptions of mobile payments (m-payments) relative to other options to identify the preferred mode of payment and related spending behaviour. Evidence suggests that payment modes can influence spending behaviours and therefore this is important to commerce to promote payment modes that facilitate transactions. Using the Perceptions of Payment Mode (PPM) scale (Khan et al., 2015), this study was able to identify cultural differences on perceptions of cash payments, though both countries’ consumers held negative perceptions of, and emotions towards, m-payments relative to other options. The empirical results are useful in understanding cultural aspects of payment modes and for companies to recognise consumers’ associations with these modes to enhance relations, services and the use of m-payments.

Keywords: Hofstede Culture, Individualism, Collectivism, Masculinity, Uncertainty Avoidance, Indulgence, Long-termism, Mobile, M-Payment, New Zealand, France, Payment mode choice, Mobile Commerce

Co-author: Khan, J., Pelet, J. and Zuo, Na.


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