Ali Buhamad

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Abstract: This study presents how college Students’ perception on the use of social network tool for education learning in the USA. This study is a survey research design. The survey research design is a very valuable tool for assessing opinions and trends and it include graduate and undergraduate student male and female. The data collection was via the UNC website. Composite 2 of the survey was eliminated because the responses orders of the items were different from composite 1 as the responses in composite 1 went from strongly disagree to strongly agree while in composite 2 the responses went the other direction and we were afraid the participants did not pay attention to that.

Keywords: Social Network; Educational learning; Experience and Engagement

Co-author: Hamzah Alhababi and Alfadil Mohammed

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Hamzah Alhababi

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Abstract: This study presents how college Students’ perception on the use of social network tool for education learning in the USA. This study is a survey research design. The survey research design is a very valuable tool for assessing opinions and trends and it include graduate and undergraduate student male and female. The data collection was via the UNC website. Composite 2 of the survey was eliminated because the responses orders of the items were different from composite 1 as the responses in composite 1 went from strongly disagree to strongly agree while in composite 2 the responses went the other direction and we were afraid the participants did not pay attention to that.

Keywords: Social Network; Educational learning; Experience and Engagement

Co-author: Hamzah Alhababi and Alfadil Mohammed

Süleyman Çelik

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First name: Süleyman
Last name: Çelik
Email: suleymancelik@ibu.edu.tr
Department: Marketing
Telephone:+90 (374) 254 10 00- 5627
Area of teaching: Marketing
Date of birth (dd/mm/yy): 03.06.1990
Nationality:Turkey
Qualification:Mba
Professional and academic career: Research assistant
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Sketch biography: My research areas include Integrated marketing communication ,brand management.

Chapter title: Mobile Customer Relationship Management: An Overview

Abstract:

Electronic platforms provides many advantages both customers and companies due to development of communication technology. Today almost every people have smartphones and tablets. Thus mobile customer relationship management became an significant concept for generating long-term relationships and increasing customer satisfaction, retention and loyalty. In addition companies use mobile CRM to facilitate salespeople for better performance in marketing activities. M-CRM offers interactive relationships between firms and companies. In this study, we define what is customer relationship management and origins of CRM. After that we stated electronic customer relationship management concept and finally we mentioned about mobile CRM especially benefits and characteristics of it.

Keywords:mobile, customer relationship management, mobile-crm

Co-author: Tolga Dursun