Jean-Eric Pelet


First name: Jean-Eric
Last name: Pelet
Email: je.pelet (@)
Department: Marketing and Information Systems
Telephone: +33 6 30 53 69 76
Area of teaching: Digital Marketing, e-commerce, m-commerce, Human Machine Interaction
Date of birth (dd/mm/yy): 07/05/1976
Nationality: French
Qualification: PhD
Sketch biography: Jean-Eric Pelet holds a PhD in Marketing, an MBA in Information Systems and a BA (Hons) in Advertising. As an assistant professor in management, he works on problems concerning consumer behavior when using a website or other information system (e-learning, knowledge management, e-commerce platforms), and how the interface can change that behavior. His main interest lies in the variables that enhance navigation in order to help people to be more efficient with these systems. He works as a visiting professor both in France and abroad (England, Switzerland, Thaïland) teaching e-marketing, ergonomics, usability, and consumer behavior at Design Schools (Nantes), Business Schools (Paris, Reims), and Universities (Paris Dauphine – Nantes). His work has been published in international journals and conferences such as EJIS AMS, EMAC, AFM and ICIS and he has authored two books on u-commerce and e-learning topics. Dr. Pelet has also actively participated in National research projects. His current research interests focus on m-commerce, social networks, interface design, and usability.

Chapter title: MOOCs on Mobiles: curating the web and using social media to enhance e-learning

Abstract: MOOCs (Massive Open Online Courses) have gained popularity for e-learning purposes. Effectiveness of a MOOC depends on the platform interface design and management, which should create student cohesiveness and optimize collaboration. A MOOC prototype was developed and e-learning applications were pilot-tested for one semester with a total of 160 students from graduate courses in a French business school. Students used a mobile supported e-learning environment and reported their experiences through the writing of a synthesis, the building of a CMS (Content Management System) and the elaboration of a content curation system.

Keywords: MOOC, social media, mobile learning, knowledge management, constructivist learning

Co-author: Stéphane Fauvy, Marlene Pratt

Chapter title: Basma



Co-author: Basma Taieb

Chapter title: Jashim



Co-author: Jashim Khan


Taieb Basma


First name: Basma
Last name: Taieb
Department: France
Area of teaching: Marketing
Date of birth (dd/mm/yy): 23/04/1979
Nationality: French
Qualification: Lecturer
Professional and academic career: I’m currently a teacher at the University of Cergy Pontoise (France) and Business Schools.
Competitive research or professional awards received: Third for the thesis prize awarded by sphinx
Sketch biography: I holds a PhD in Marketing, from Graduate School of Management (IAE Aix-en-Provence, France).  My current research focuses on design of website, consumer behavior and consumer culture. My work has been published in international journals and conferences as JBR, M&A, RBIRS and EMAC..

Chapter title: Designing Website Interfaces for M-Commerce with consideration for Adult Consumers

Abstract: This chapter presents a study that investigates the effects of mobile website design on the behavioral intentions of adult consumers. More specifically, we analyze the interaction effects between the principal design cues of a mobile commerce (m-commerce) website, such as background/foreground colors, font text and layout. A website selling music CDs has been especially designed and built for the experiment in order to place participants in real-life conditions of navigation. Three experiments have been conducted based on visits to a fictitious m-commerce website. Experiment 1 manipulates the levels of color contrast: positive contrast (light text on a dark background) versus negative contrast (dark text on a light background). In experiment 2, contrast and font have been manipulated with a complete factorial plan: 2 x 2 (negative vs positive contrast x serif font vs sans serif font). Finally, contrast and layout have been manipulated in a third experimental 2 x 2 plan (negative vs positive contrast x dense vs airy layout). This research involved 219 French participants. Results show significant effects of the positive contrast (light text on a dark background) of the mobile website design on the purchase and revisit intentions of adults. Discussions about the interaction effects of design elements, limitations and directions for future research follow.

Keywords: m-commerce, design, age, purchase intention, revisit intention

Co-author: Jean-Éric Pelet

Salo Jari


First name:
Last name:
Area of teaching:
Date of birth (dd/mm/yy):
Professional and academic career:
Competitive research or professional awards received:
Sketch biography: Jari Salo holds D.Sc. (Econ. & Bus.Adm.) from the University of Oulu, Oulu Business School (AACSB), Finland. He is Professor of Marketing at the University of Helsinki and University of Oulu. At the Aalto University School of Business (AACSB, EMBA, EQUIS), Finland, he is adjunct professor specializing in digital marketing. He has over 150 scientific publications including books. His graduated doctoral students hold post-doc positions in e.g. University of Melbourne, Australia and University of Turku, Finland. Professor Salo has attracted research funding from Finnish companies and government worth over 10m€ with his research teams. He is the founding editor of Journal of Digital Marketing, holds several editorial (Associate editor for Internet Research) and reviewer positions in several impact factored journals and has been and is involved in organizing several international academic conferences. He has been teaching over 20 different courses in the area of marketing and management in Finland, Greece, Australia, South Africa and Italy. Besides students, he has been involved in eMBA management education for over 10 years in Finland. Research topics include among others digital marketing (including social media and mobile marketing) industrial marketing, branding, consumer behavior, innovation, commercialization of innovation, sports marketing and project marketing.

Chapter title:




Nemec Zlatolas Lili

Lili_NemecZlatolas - copie

First name: Lili
Last name: Nemec Zlatolas
Department: University of Maribor, Faculty of Electrical Engineering and Computer Science
Area of teaching: Privacy, programming, data warehouse, security
Nationality: Slovenian
Qualification: teaching assistant, PhD

Professional and academic career: Lili Nemec Zlatolas received her PhD in 2015 from the field of media communications. She is currently a teaching assistant and researcher at the Faculty of Electrical Engineering and Computer Science. She is involved in these courses: Data protection, Information security, Security of ICT, Data warehouse, Programming for Media. She was also head of reception at the EJC international conference in 2009, Member of the Organizing Committee at the international conference EAEEIE 2011, Member of the Organizing Committee at the international conference EJC 2015, a Local Chair at the international workshop LTEC 2015 and a substitute of a Local Chair at the international conference KMO 2015. Her research interests include users aspects on security and privacy.

Sketch biography: Lili Nemec Zlatolas was a junior researcher at the Institute of Informatics at the University of Maribor, Faculty of Electrical Engineering and Computer Science from 2010 until 2015. She is a teaching assistant in Computer Science at the Institute of Informatics at the University of Maribor, Faculty of Electrical Engineering and Computer Science from 2015. She was born in 1984 in Slovenia, where she graduated in 2008. Se has earned her PhD in Computer Science in 2015. Her research interests include users aspects on security and privacy.

Chapter title: Models of Privacy and Security Issues on Mobile Applications

Abstract:The development of smart phones and other smart devices has lead to the development of mobile applications, which are in use frequently by the users. It is also anticipated that the number of mobile applications will grow rapidly in the next years. This topic has therefore been highly researched in the past years. Mobile applications gather user data and that is why privacy and security in mobile applications is a very important research topic. In this chapter we give an overview of current research on privacy and security issues of mobile applications.

Keywords: privacy, security, mobile devices, mobile applications, literature review

Co-authors: Tatjana Welzer, Marjan Heričko, Marko Hölbl

Ben Dahmane Mouelhi Norchène


First name: Norchene
Last name: Ben Dahmane Mouelhi
Department: Marketing
Area of teaching:Marketing
Date of birth (dd/mm/yy):
Qualification: Phd / HDR
Professional and academic career:
Competitive research or professional awards received:
Sketch biography: Norchene Ben Dahmane Mouelhi holds a Ph.D. in Marketing from IAE de Caen (France) and ISG Tunis (Tunisia). She is currently full-time faculty at IHEC Carthage and the Co-Director of the Master “Grandes Ecoles” (Co- Diploma with Em Normandie). She wrote, in 2014, a book “Le marketing du point de vente” about retailing, Experiential and Sensorial marketing. She published papers in french (DM, RFM, Gestion 2000, Direction et Gestion), Tunisian (RTM) and american review (IJRM). Her research interests cover many areas including experiential and sensorial marketing, store atmospherics, retailing

Chapter title:



Co-author: Sana Mouldi


Rundle-Thiele Sharyn


First name: Sharyn
Last name: Rundle-Thiele
Department: Social Marketing @ Griffith, Griffith Business School
Telephone: +61 7 3735 6446
Area of teaching: Social Marketing, Market Research, Strategic Marketing
Nationality: Australian
Qualification: PhD
Sketch biography: Professor Sharyn Rundle-Thiele is Director, Social Marketing @ Griffith and Editor-in-Chief, Journal of Social Marketing. Drawing on her commercial marketing background Sharyn’s research focuses on applying marketing tools and techniques to change behaviour for the better.  She is currently working on projects delivering changes to the environment, people’s health and for the greater social good.  Selected current projects include changing adolescent attitudes towards drinking alcohol (see, increasing healthy eating and physical activity to combat obesity, changing farming practice to improve water quality and delivering reductions in assaults.  Research partners in 2016 include VicHealth, Defence Science and Technology Organisation, Australian Defence Force, Queensland Catholic Education Commission, University Sports Australia, Queensland Police Service and Department of Environment and Heritage Protection.  Sharyn’s research is published in more than 90 books, book chapters and journal papers.