Artemis D. Avgerou

Artemis Avgerou

First name: Artemis
Last name: Avgerou
Email: a.avgerou@imperial.ac.uk
Department: Imperial College Business School
Telephone: 00447565 375724
Area of teaching: Business Administration
Date of birth (dd/mm/yy): 10/08/1993
Nationality: Greek
Qualification: BSc in Business Administration
Professional and academic career: MSc student in “Strategic Marketing”
Competitive research or professional awards received: Recipient of the Mansion House scholarhsip award based on academic excellence and achievements
Sketch biography: Artemis Avgerou holds a BSc degree from the Department of Business Administration, University of Patras. She is currently an MSc student at the “Strategic Marketing” programme at Imperial College Business School, UK. She holds Google’s “The Digital Garage of Online Proficiency” and IBM’s “Digital Analytics Introduction Class Completion Certificate”. Her research interests include Entrepreneurship, E-business, and Innovation and Business Modelling in the Digital Economy and Transformation. She is especially interested in studying how users’ social network interactions influence their attitude towards adopting new products or services and, thus, how social networking can be employed in successful e-marketing strategies.

Chapter title: mMARKETING OPPORTUNITIES FOR USER COLLABORATIVE ENVIRONMENTS IN SMART CITIES

Abstract: Smart City infrastructures connect people with their devices through wireless communications networks while they offer sensor-based information about the city’s status and needs. Connecting people carrying mobile devices equipped with sensors through such an infrastructure leads to the “collective intelligence” or “crowdsourcing” paradigm. This paradigm has been deployed in numerous contexts such as performing large-scale experiments (e.g. monitoring the pollution levels or analyzing mobility patterns of people to derive useful information about rush hours in cities) or gathering and sharing user collected experiences in efforts to increase privacy awareness and personal information protection levels.  This chapter focuses on employing this paradigm in the mMarketing/mCommerce domain and discuss how crowdsourcing can create new opportunities for commercial activities as well as expansion of existing ones.

Keywords: Smart Cities, IoT, Crowdsourcing, mMarketing, mCommerce, eServices, Privacy

Co-author: Yannis Stamatiou and Despina Karayanni

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Despina A. Karayanni

First name: Despina
Last name: Karayanni
Email: karayani@upatras.gr
Department: Business Administration
Telephone: 00302610997639
Area of teaching:Marketing
Date of birth (dd/mm/yy): 30/01/1962
Nationality: Greek
Qualification: BSc Business Administration, MBA, PhD. Marketing
Professional and academic career:
Competitive research or professional awards received:
Sketch biography: Associate Professor of Marketing, Department of Business Administration, University of Patras, Greece. Her teaching and supervising activities, on undergraduate and postgraduate courses, are in the area of marketing strategy, electronic marketing, business-to-business marketing, pharmaceutical marketing, and sales-force management. Her research and business consulting interests include marketing strategy, pharmaceutical marketing, relationship and networking marketing, business-to-business marketing, sales management, marketing of services, marketing research, internet and interactive marketing and hi-tech marketing. She has published in a number of scientific journals (e.g. Industrial Marketing Management and Marketing Intelligence and Planning) and international referred marketing conference proceedings and her work is cited in a few scientific publications. She has also participated as a researcher, in a number of European Union research projects. Her PhD. thesis is on the development of business networking relationships through the Internet. She has previously worked in a wide array of professional posts, including multinational and bank companies, as well as in business consulting and training.

Chapter title: mMARKETING OPPORTUNITIES FOR USER COLLABORATIVE ENVIRONMENTS IN SMART CITIES

Abstract: Abstract:Smart City infrastructures connect people with their devices through wireless communications networks while they offer sensor-based information about the city’s status and needs. Connecting people carrying mobile devices equipped with sensors through such an infrastructure leads to the “collective intelligence” or “crowdsourcing” paradigm. This paradigm has been deployed in numerous contexts such as performing large-scale experiments (e.g. monitoring the pollution levels or analyzing mobility patterns of people to derive useful information about rush hours in cities) or gathering and sharing user collected experiences in efforts to increase privacy awareness and personal information protection levels.  This chapter focuses on employing this paradigm in the mMarketing/mCommerce domain and discuss how crowdsourcing can create new opportunities for commercial activities as well as expansion of existing ones.

Keywords: Smart Cities, IoT, Crowdsourcing, mMarketing, mCommerce, eServices, Privacy

Co-author: Artemis Avgerou and Yannis Stamatiou

Yannis C. Stamatiou

Ioannis Stamatiou

First name: Yannis
Last name: Stamatiou
Email: stamatiu@ceid.upatras.gr
Department: Business Administration
Telephone: 0030-2610997636
Area of teaching: Computer Science
Date of birth (dd/mm/yy): 18/01/1968
Nationality: Greek
Qualification: BSc in Computer Engineering and Informatics, PhD in Theoretical Computer Science
Professional and academic career: Associate Professor
Competitive research or professional awards received: led the team which developed the eVoting platform PNYKA, which was awarded the 1st prize in 2008 at the eVoting
competition organized by the Competence Center for Electronic Voting and Participation
(sponsored by the Austrian agency Internet Foundation Austria – IFA).
Sketch biography: Yannis C. Stamatiou studied Computer Engineering and holds a PhD in Theoretical Computer Science. He is, now, Associate Professor at the Department of Business Administration of the University of Patras, Greece and Consultant on Cryptography and Security for the Security Sector of the Computer Technology Institute & Press (“Diophantus”) in Patras, Greece. His interests lie in cryptography, modelling of computer viruses/worms in computer networks, cryptanalysis and ICT security with a focus in eVoting and eGovernement related security protocols and systems. He has extensive experience in theoretical and applied computer science with a focus on cryptography and ICT security.

Chapter title: mMARKETING OPPORTUNITIES FOR USER COLLABORATIVE ENVIRONMENTS IN SMART CITIES

Abstract: Smart City infrastructures connect people with their devices through wireless communications networks while they offer sensor-based information about the city’s status and needs. Connecting people carrying mobile devices equipped with sensors through such an infrastructure leads to the “collective intelligence” or “crowdsourcing” paradigm. This paradigm has been deployed in numerous contexts such as performing large-scale experiments (e.g. monitoring the pollution levels or analyzing mobility patterns of people to derive useful information about rush hours in cities) or gathering and sharing user collected experiences in efforts to increase privacy awareness and personal information protection levels.  This chapter focuses on employing this paradigm in the mMarketing/mCommerce domain and discuss how crowdsourcing can create new opportunities for commercial activities as well as expansion of existing ones.

Keywords: Smart Cities, IoT, Crowdsourcing, mMarketing, mCommerce, eServices, Privacy

Co-author: Artemis Avgerou and Despina Karayanni

José Alberto Márquez Domínguez

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First name: José Alberto
Last name: Márquez Domínguez
Email: albertomarquez@unca.edu.mx
Department: Computer Science
Area of teaching: Computer Science
Nationality: Mexican
Qualification: MSc

Sketch biography: José A. Márquez-Domínguez is co-founder of the Laboratorio de Ciencias Computacionales e Inteligencia Artificial, director of the Computer Science Department, and collaborator of the Biotecnología Agroalimentaria research group; all them at the Universidad de la Cañada. Márquez-Domínguez holds a bachelor’s degree in computer science from the Benemérita Universidad Autónoma de Puebla. He earned a MS in computer science from the Benemérita Universidad Autónoma de Puebla. Collaborator of projects related to digital image processing, 3D graphics, databases, web design, and artificial intelligence, among others. Experience in information recovery, pattern recognition, bioinformatics, and system programming. Currently he is involved in the project “motor rehabilitation for patients with Parkinson based on virtual reality”.

Chapter title: Mobile Augmented Reality: Evolving Human-Computer Interaction

Abstract: Users who have access to a mobile device have increased in recent years. Therefore, it is possible to use a mobile device as a tool which helps to users in their daily life activities, not only for communication. On the other hand, augmented reality is a growing technology which allows the interaction with real and virtual information at the same time. Mixing mobile devices and augmented reality open the possibility to develop useful applications that users can carry with them all the time. This chapter describes recent advances in the application of mobile augmented reality in automotive industry, commerce, education, entertainment, and medicine; also identifies the different devices used to generate augmented reality, highlights factors to be taken into account for developing mobile augmented applications, introduces challenges to be addressed, and discusses future trends.

Keywords: Augmented Reality, Mobile Devices, Wearable Devices, Commerce, Medicine, Automotive Industry,  Education,  Video Games

Co-author: Beatriz A. Sabino-Moxo, Miguel A. Sánchez-Acevedo

Beatriz Adriana Sabino Moxo

beatriz_adriana_sabino_moxo

First name: Beatriz Adriana
Last name: Sabino Moxo
Email: beatriz_sabino@unca.edu.mx
Department: Computer Science
Area of teaching: Computer Science
Nationality: Mexican
Qualification: MSc

Sketch biography: Beatriz A. Sabino-Moxo is co-founder of the Laboratorio de Ciencias Computacionales e Inteligencia Artificial, director of the Information Technology Academy, and collaborator of the Biotecnología Agroalimentaria research group; all them at the Universidad de la Cañada. Sabino-Moxo holds a bachelor’s degree in computer science from the Benemérita Universidad Autónoma de Puebla. He earned a MS in computer science from the Benemérita Universidad Autónoma de Puebla. Collaborator of projects related to virtual rehabilitation, image processing, and databases, among others. Experience in information recovery, pattern recognition, bioinformatics, and system programming. Currently he is involved in the project “motor rehabilitation for patients with Parkinson based on virtual reality”.

Chapter title: Mobile Augmented Reality: Evolving Human-Computer Interaction

Abstract: Users who have access to a mobile device have increased in recent years. Therefore, it is possible to use a mobile device as a tool which helps to users in their daily life activities, not only for communication. On the other hand, augmented reality is a growing technology which allows the interaction with real and virtual information at the same time. Mixing mobile devices and augmented reality open the possibility to develop useful applications that users can carry with them all the time. This chapter describes recent advances in the application of mobile augmented reality in automotive industry, commerce, education, entertainment, and medicine; also identifies the different devices used to generate augmented reality, highlights factors to be taken into account for developing mobile augmented applications, introduces challenges to be addressed, and discusses future trends.

Keywords: Augmented Reality, Mobile Devices, Wearable Devices, Commerce, Medicine, Automotive Industry,  Education,  Video Games

Co-author: Miguel A. Sánchez-AcevedoJosé A. Márquez-Domínguez

Stéphane Fauvy

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First name: Stéphane
Last name: FAUVY
Email: stephane.fauvy@essca.fr
Department: Management and Corporate Environment
Telephone: +33 2 41 73 47 47
Area of teaching: HRM, Crisis and change Management
Date of birth (dd/mm/yy): 08/12/1968
Nationality: French
Qualification: Ph.D
Professional and academic career: Associate Professor
Sketch biography: Stéphane Fauvy holds a Ph.D. in Management Science. He is Associate Professor in ESSCA School of Management Group and he is in charge of Human Resources Management teachings. His research topics are related to the study of HRM processes in different organizational contexts (cluster, SME, MNC, NPO) and their contribution to organizational change situations. He is the author of numerous conferences and scientific papers in national and international level. His current research interests deal with the impact of digital technologies on human resource management.

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Abstract:

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Co-author: Jean Eric Pelet, Marlène Pratt

Sana El Mouldi

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First name: Sana
Last name: El Mouldi
Email: sanaelmouldi@yahoo.com
Department: France/Tunisia
Telephone: +21693108400
Area of teaching: Marketing
Date of birth: 06/10/1987
Nationality: Tunisian
Qualification: Researcher
Professional and academic career:
Sketch biography: Sana El Moudi is a Ph.D. student between IAE Bordeaux University (France) and ISG Tunis (Tunisia). She is currently part-time teacher at ISG Tunis and ISCAE Manouba. Her research interests cover many areas including Social media and Digital marketing, store atmospherics, Social Networks.

Chapter title: Irritating Factors While Navigating on Websites and Facebook and Its Reactions Using Different Devices

Abstract: This chapter presents a study conducted to identify different sources of the irritation felt by internet users while browsing on websites and Facebook. 40 Individual interviews, a qualitative approach, enabled to determine the irritating factors and its reactions using different devices to navigate on websites and Facebook such as Smartphones, computers and tablets. The findings of this research will help marketers and websites mangers to reduce irritation and to better understand the behavior of the Internet users to try to better meet their expectations

Keywords: Irritating Factors, social Network, Devices, Internet User Behavior, Web Design, Mobile, Facebook

Co-author: Norchene Ben Dahmene Mouelhi

Sharidatul Akma Abu Seman

Sharidatul Akma Abu Seman

First name: Sharidatul Akma
Last name: Abu Seman
Email: saas15_man020@student.usm.my / sharidatulakma2015phd@gmail.com
Department:

aSchool of Management,
Universiti Sains Malaysia
Minden, 11800 Penang, Malaysia

bFaculty of Business & Management,
Puncak Alam Campus,
UiTM Selangor,
42300 Selangor, Malaysia
Telephone: +6013 4163224
Area of teaching: Information System, Multimedia
Date of birth (dd/mm/yy): 23/06/1983
Nationality: Malaysia
Qualification:
Master of Science (Information Technology)
Bachelor of Multimedia
Professional and academic career: –
Competitive research or professional awards received: –
Sketch biography: Sharidatul Akma Abu Seman was born in Malaysia, on 23rd June 1983. She received her bachelor’s degree in Multimedia from Universiti Utara Malaysia and her Master’s degree at the UiTM, Malaysia. She later joined Faculty of Business and Management, UiTM Puncak Alam Malaysia since 2009. Currently, she is working on her Ph.D. in Technology Management at Universiti Sains Malaysia. Her research interest is in ICT, mobile application, mHealth applications and healthcare informatics.

Chapter title: Are We Ready to App? A Study on mHealth Apps, Its Future and Trends in Malaysia Context

Abstract:

In Malaysia, adoption of the mobile application for smartphones and tablet computers are growing in number and are actively applied in healthcare. However, limited studies were found looking at mHealth app that is focusing on Malaysia context. This study aims to examine the current mHealth app that is available in Malaysia. This study also seeks to rank the pricing of top paid apps from two major platforms, Apple iOS, and Android PlayStore. In mid-2016, we overviewed the Medical app and Health & Fitness category from two dominant platforms; Apple iOS and Android Play Store.  The only app that was related to human healthcare, described in Bahasa Malaysia or English, was examined. The most app that is designed specifically for Malaysia is informational apps, which provide information on healthcare and medical information. The majority of Malaysians are willing to pay for an app at the price of RM10.01 to RM25.

Keywords: mHealth Application; Smartphone; Mobile Application; Malaysia Healthcare

Co-author: T. Ramayah

Ramayah T.

RamayahT.png

First name: Ramayah
Last name: T.
Email: ramayah@usm.my
Department:

aSchool of Management,
Universiti Sains Malaysia
Minden, 11800 Penang, Malaysia

bUTM International Business School (UTM-IBS)
Level 10, Menara Razak,
Universiti Teknologi Malaysia Kuala Lumpur,
Jalan Sultan Yahya Petra (Jalan Semarak),
54100 Kuala Lumpur.

Telephone: 6012-4815614
Area of teaching: Business Statistics, Business Research Methods
Date of birth (dd/mm/yy):27/05/1964
Nationality: Malaysia
Qualification: –
Professional and academic career: –
Competitive research or professional awards received: –
Sketch biography: Ramayah, is currently a Professor of Technology Management at the School of Management, Universiti Sains Malaysia, Visiting Professor King Saud University, Kingdom of Saudi Arabia and Adjunct Professor at Multimedia University and Universiti Tenaga Nasional, Malaysia. His publications have appeared in Information & Management, Journal of Environmental Management, Technovation, Journal of Business Ethics, Journal of Business Economics and Management, Computers in Human Behavior, Resources, Conservation and Recycling, International Journal of Information Management, Evaluation Review, Information Research, Asian Journal of Technology Innovation, Social Indicators Research, Quantity & Quality, Service Business, Knowledge Management Research & Practice, Journal of Medical System, International Journal of Production Economics and Telematics and Informatics among others. He also serves on the editorial boards and program committee of several international journals and conferences of repute. His full profile can be accessed from http://www.ramayah.com.

Chapter title:Are We Ready to App? A Study on mHealth Apps, Its Future and Trends in Malaysia Context

Abstract:In Malaysia, adoption of the mobile application for smartphones and tablet computers are growing in number and are actively applied in healthcare. However, limited studies were found looking at mHealth app that is focusing on Malaysia context. This study aims to examine the current mHealth app that is available in Malaysia. This study also seeks to rank the pricing of top paid apps from two major platforms, Apple iOS, and Android PlayStore. In mid-2016, we overviewed the Medical app and Health & Fitness category from two dominant platforms; Apple iOS and Android Play Store.  The only app that was related to human healthcare, described in Bahasa Malaysia or English, was examined. The most app that is designed specifically for Malaysia is informational apps, which provide information on healthcare and medical information. The majority of Malaysians are willing to pay for an app at the price of RM10.01 to RM25.

Keywords:mHealth Application; Smartphone; Mobile Application; Malaysia Healthcare

Co-author: Sharidatul Akma Abu Seman