Irritating Factors While Navigating on Websites and Facebook and Its Reactions Using Different Devices


The research presented in this chapter identifies sources of the irritation felt by internet users while browsing websites and Facebook. A qualitative approach was taken, including 40 individual interviews, enabled the authors to determine the irritating factors and user reactions when using different devices such as smartphones, computers and tablets to navigate websites and Facebook. The implications of this research will help marketers and web developers to reduce internet user irritation and better understand their behavior to better meet their expectations.

By: Sana El MouldiNorchene Ben Dahmene Mouelhi


Ben Dahmane Mouelhi Norchène


First name: Norchene
Last name: Ben Dahmane Mouelhi
Department: Marketing
Area of teaching:Marketing
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Qualification: Phd / HDR
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Sketch biography: Norchene Ben Dahmane Mouelhi holds a Ph.D. in Marketing from IAE de Caen (France) and ISG Tunis (Tunisia). She is currently full-time faculty at IHEC Carthage and the Co-Director of the Master “Grandes Ecoles” (Co- Diploma with Em Normandie). She wrote, in 2014, a book “Le marketing du point de vente” about retailing, Experiential and Sensorial marketing. She published papers in french (DM, RFM, Gestion 2000, Direction et Gestion), Tunisian (RTM) and american review (IJRM). Her research interests cover many areas including experiential and sensorial marketing, store atmospherics, retailing

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Co-author: Sana Mouldi