Using Cognitive Psychology to understand Anticipated User Experience in Computing Products

ABSTRACT

User Experience assessment is an evaluation of user’s experience with the product, system or service during  ‘use’ (i.e., actual interaction experience) as well as ‘anticipated or before use’ (i.e., pre-interaction experience).Whereas many user experience researchers may be conversant with explaining a person’s experience during use of a product, system or service, they find it difficult to explain experience before a product or service is used (Anticipated Use), which in this chapter is referred to as Anticipated User Experience (AUX). This chapter applies the theory of cognitive psychology and its principles to best explain how Anticipated User Experience occurs and how this experience can be achieved. This chapter goes a long way in informing user experience researchers and practitioners on the relevance of attaining AUX in a computing product and how it can be achieved.

By: Emmanuel Eilu

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Eilu Emmanuel

Emmanuel Eilu

First name: Emmanuel
Last name: Eilu
Email: eiluemma@yahoo.co.uk
Department: Information Technology
Telephone: +256 772687232
Area of teaching: Usability and User Experience, Information Systems Security, Computer Networks
Date of birth (28/04/1980):
Nationality: Ugandan
Qualification: MSc Information Technology (Also final year PhD Student)
Professional and academic career: Lecturer
Competitive research or professional awards received:
Sketch biography: Emmanuel Eilu is a final year Information Technology PhD Student at the School of Computing and Informatics Technology –Makerere University. His areas of research and interest are in HCI (Usability and User Experience), Mobile User Experience, ICT for Development (Adoption of E-Government Systems; E-governance; E-voting; Biometric Voter Registration Systems; Electronic Civil Registers). His current PhD Topic is entitled “Bridging the User Experience Gap in Mobile Phone Voting in Developing Countries”. He holds a master degree in Information Technology, specializing in E-government. His Master Dissertation was entitled “A systematic Approach to Designing and Implementing Electronic- Government Systems in the Developing World”. He has published over 10 research papers in ACM and Springer. Since 2007, Eilu has been teaching both post graduate and undergraduate programmes at the School of Computing and IT – Makerere University. He also lectures at the International University of East Africa-Uganda. His major teaching area includes; Usability and User experience, E-government, E-governance, SAD, Information Systems Security and Data Communication Networks

Chapter title: Using Cognitive Psychology to Understand Anticipated User Experience (AUX) in Computing Products

Abstract: User Experience assessment is an evaluation of user’s experience with the product, system or service during ‘use’ (i.e., actual interaction experience) as well as ‘anticipated or before use’ (i.e., pre-interaction experience).Whereas many user experience researchers may be conversant with explaining a person’s experience during use of a product, system or service, they find it difficult to explain experience before a product or service is used (Anticipated Use), which in this chapter is referred to as Anticipated User Experience (AUX). This chapter applies the theory of cognitive psychology and its principles to best explain how Anticipated User Experience occurs and how this experience can be achieved. This chapter goes a long way in informing designers of computing products on the relevance of attaining AUX in a computing product and how it can be achieved

Keywords: User Experience, Anticipated User Experience, Cognitive Psychology

Co-author:

Kumar Manoj

manoj_kumar

First name: Manoj
Last name: Kumar
Email: kumarm1968@rediffmail.com
Department: Mechanical Engineering
Telephone: +919818828234
Area of teaching: Mechatronics
Date of birth (dd/mm/yy): 14-06-1968
Nationality: Indian
Qualification: Ph.D.
Professional and academic career: He has twenty five year teaching experience.
Sketch biography: Manoj Kumar received his PhD in Mechanical Engineering from the Indian Institute of Technology, Delhi, India. He is presently working as Director, Mother Parwati Education Services, H.No.: 87A, RZI – Block, West Sagarpur, New Delhi – 110046, India. He has authored or co-authored over 80 research papers in journals and conferences.

Chapter title: Mobile Technical Infrastructure to Assist Enterprises in Evaluating and Implementing Mobile Applications

Abstract:

In this chapter, we propose a methodology to help enterprises develop business strategies and architectures for mobile computing. A generic mobile technical infrastructure is presented to assist enterprises in evaluating and implementing mobile applications. The proposed methodology in this chapter is an attempt to identify some guidelines and formulate a life-cycle approach to assisting enterprises in planning and developing enterprise-wide mobile strategies and applications. The methodology may also help researchers identify areas where further research may be called for.  For example, in our literature research, we found that there is a lack of research on mobile workforces. More rigorous and large scale studies on mobile applications usage patterns are very much in need.  Field studies of how companies plan and deploy their mobile strategies in conjunction with measurements of the resulting business performance improvement can help the further development of the proposed methodology.

Keywords: Mobile computing; Web services; Mobile technical architecture; Business strategies, IT infrastructure.